Tuesday, September 26, 2006

Jobless and the difference between Advertising and Marketing

Well, it has been three weeks since I got word that there aren't any more projects for me (right now) at CHOICE, my previous employer. I really appreciate the time I spent with them, and understand their need to reduce costs. So I'm not upset.

But...

Coming back from a vacation that I'd been planning for months to find out I didn't have a job anymore was quite a hit. "Onward and upward," as the saying goes in our family.

So I've been lurking the major job sites, sending out the e-resumes, had a couple false starts with interviews, and come to the realization a week later than I'd have liked to.

Marketing is not Advertising! Yes, they're attached, but in the world of job hunting they mean different things. You see...

Marketing actually means "Direct Sales." This means that when you want a job in marketing, you're saying that you want a job in sales. I don't really want a job in sales. I don't have a commission based mentality. I have a project based mentality. Give me a project and I'll go go go until it's bright and shiney!

Advertising actually means "Account Management." This means that you work for a company that works for a company, and someone above you does the sales. That's more like it. Shmooze away kids, I'll be here to make you're crazy promises bright and shiney!

Bright and shiney, bright and shiney, bright and shiney. My new favorite phrase this month.
Ooo shiney!
Sna!

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